The following email helpfully reminded us how important it is to be original when we contact the press. The sample letter we provided in our toolkit is only a sample. Thanks, Sonya! May all Great Lakes city newspaper staff be so responsive!
From Sonya’s comment:
We letter editors tend to pass over obvious letter-writing campaigns that are pure or even primarily form letters. There’s nothing wrong with a letter-writing campaign, but letters are more likely to get attention (and publication) if writers use their own words and arguments.
Smart, succinct letters, especially if they include some humor or a great analogy, are always a good bet.
Looking forward to hearing from you!
Sonya Jongsma Knauss
Letters Editor, Milwaukee Journal Sentinel